What are the benefits of having a marketing strategy?
If you don't have a stratergy, how are you going to measure it? You need a strategy to work from so you know where you are and who's doing what. Without a stratergy, it's a bit like "hit and hope".
In the video interview
Carys Harding and
Robert Gibbons discuss the three key areas of marketing in deeper depth. Although each individual service is great, they are just a single ingredient. Having all the ingredience together will have far better results than if you use them individually.